Review – Vans, Artists and Customisation

Vans show customisation Launch event, show customisation by artist Tin Robot (photo by Vanessa Champion Photography)

Vans show customisation Launch event, show customisation by artist Tin Robot (photo by Vanessa Champion Photography)

So Friday night, Camden… something usually gives, and last night was no exception, bang opposite Camden Tube an awesome crowd rocked up into the Vans’ store to chill to some vibing grooves from the decks of a rather handsome DJ, drink champagne, mixers, wine and mingle with journalists and creatives.  The reason for this cool shindig was to launch the VANS CUSTOM MADE + YOU tour which is another brilliant move on the part of Vans to excite contemporary customisation of their footwear.

Not a lot of people know this, but Vans kick stated shoe customisation way back in 1966, this unique project aims to celebrate and support their long standing connection with the art scene.

Art by Tin Robot, on display in the Vans Camden store at the launch event 12 July 2013 (image by Vanessa Champion Photography)

Art by Tin Robot, on display in the Vans Camden store at the launch event 12 July 2013 (image by Vanessa Champion Photography)

The tour opens in Camden, with customers cramming into the store on Saturday to get their shoes customised by the five artists, the artists then pick up their inks and creativity and head to three more stores located in key trend cities: Glasgow, Bordeaux and Paris where they will produce live art.

Artists Psykey and Kev Grey

Artists Psykey and Kev Grey

I chatted to the artists Ben Bobzien, Kevin Grey, Seth Shelman & Tim Wolff. Each of them have really interesting backgrounds in graphic designs, tattoo art, graffiti and fine art, working across media and with a variety of outlets from publishing to licensed clothing. Vans have been exceptionally impressive in selecting these artists whose work exudes urban vogue will now travel along with the artist ‘French’ on to Vans’ store locations in Glasgow, Bordeaux and Paris where they will produce live art.

It’s a great concept, as the live art show combines a bespoke customisation service & exhibition plus a live in-store paint session, creating a permanent fixture on the Vans Store front.

Follow Vans #vanscustommade @zien_art @frenchcraft @timrobot ~sethcs (image by Vanessa Champion Photography)

Follow Vans #vanscustommade @zien_art @frenchcraft @timrobot ~sethcs (image by Vanessa Champion Photography)

Written by Vanessa Champion, photojournalist

For more information and check out the art follow the artists @zien_art @frenchcraft @timrobot @sethcs and the concept by Vans at #vanscustommade

Images by Vanessa Champion; club-

artist @Psykey with his art and Vans' customisation (image by Vanessa Champion Photography)

artist @Psykey with his art and Vans’ customisation (image by Vanessa Champion Photography)

Artist Tin Robot by his quirky creations, which is calling out for a graphic novel! (image by Vanessa Champion Photography)

Artist Tin Robot by his quirky creations, which is calling out for a graphic novel! (image by Vanessa Champion Photography)

Champagne was flowing at the launch of the Vans event (image by Vanessa Champion Photography)

Champagne was flowing at the launch of the Vans event (image by Vanessa Champion Photography)

Vans 'Off The Wall' Camden (image by Chilled Pixels)

Vans ‘Off The Wall’ Camden (image by Chilled Pixels)

Vans camden image by Chilled Pixels

Vans camden image by Chilled Pixels

Vans "Off the Wall" camden artist launch event (image by Chilled Pixels)

Vans “Off the Wall” camden artist launch event (image by Chilled Pixels)

Vans 'Off The Wall' Camden (image by Chilled Pixels)

Vans ‘Off The Wall’ Camden (image by Chilled Pixels)

Vans "Off the Wall" Camden (image by Chilled Pixels)

Vans “Off the Wall” Camden (image by Chilled Pixels)

style photography by Chilled Pixels.

Ben Bobzien with his Vans customisation at the Vans launch in Camden, Friday night 12 July 2013. (image Vanessa Champion Photography)

Ben Bobzien with his Vans customisation at the Vans launch in Camden, Friday night 12 July 2013. (image Vanessa Champion Photography)

DJ with @sethcs aka Psykey customised shoes in foreground

DJ with @sethcs aka Psykey customised shoes in foreground

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This entry was published on July 13, 2013 at 4:14 pm. It’s filed under arts, celebrity, designer, fashion, Launch, London, Paris, Photography, Review, The Arts and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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